In spain it is easier to change spouses, political party or religion than it is to change soccer club. Fans del real madrid y aficion del club real madrid cf. Once you finished the case analysis, time line of the events and other critical details. Real madrid case study 1 describe real madrids business model and analyse how the market of football. Real madrid swot analysis top real madrid competitors. A new model of business organization for sports clubs in spain article pdf available in global business and organizational excellence 261. Real madrid official website with news, photos, videos and sale of tickets for the next matches. Nearly every child kicked a soccer ball once in his. Focus on the following zero down on the central problem and two to five related problems in the case study. In june 2004, florentino perez, the famous spanish businessman, was elected president of real madrid, one of the best clubs in the world of football. Tribunal arbitral du sport court of arbitration for sport.
By 1905, they were playing their first international game, competing against galia sport from paris. In his campaign, perez had promised to turn around the club s finances, bring in worldclass talent, and expand the club s brand around the world through multiple channels. I agree with these distinctions that pose, in the case of real madrid. On june 17, 2007, real madrid sealed its first spanish league championship under new president ramon calderon, ending an unprecedented. For example, if we illustratively think about the case of the real madrid galacticos soccer team garcia, 2011, famously known to be formed, especially during. As reelection looms four years later, his management team reflects on initiatives. Marketing analysis for real madrid brand expansion, based on.